Roll out your ESOP right
Congratulations, your company just put in an ESOP! Your executive leadership team is ecstatic. You have spent months, or maybe years, learning the technical details, thinking about the benefits and dreaming of the wealth-building possibilities for all employee owners. Now is your chance to tell your employees and your business contacts all about it. How are you going to communicate it? Your enthusiasm for the ESOP may not be as contagious as you might think. It takes work.